L’Occitane solidarity creams
L’OCCITANE has launched a campaign in favour of the project that Eyes of the world is implementing in Mali. The campaign offers its customers the opportunity to support the universal right to sight in the Mopti region by purchasing a solidarity shea butter hand cream, which will be on sale between 21 February and 23 April 2024.
Eye-opening pennies
Eyes of the world has the support of the technology offered by the company Worldcoo to finance part of the ophthalmological cooperation projects it has underway. Thanks to the solidarity rounding initiative, which unites socially responsible companies with social entities, different firms support solidarity projects through the involvement of their users.
Throughout the month of August 2022, Eyes of the world was the beneficiary of the solidarity of the customers of the Bonpreu and Esclat shops who wanted to round up the amount of their purchases (the cents on their receipts) to contribute to the fight against avoidable blindness in Mali, raising more than 50,000 euros.
Micro-donations are a voluntary initiative that brings significant value to causes such as the Universal Right to Sight, both in terms of financial collection and in terms of brand visibility and the impact of the projects.
Between July and November 2022 and December 2023 and January 2024, General Optica has participated in the rounding-up initiative to support the activities that the Eyes of the world has in progress and to ensure that no one is blind due to preventable or curable causes, as everyone has the right to quality eye health.
Glasses for a better future
The Fondazione Ennio de Rigo and General Optica have extended another year the successful collaboration with The Eyes of the world Foundation, which began in 2019.
The initiative consists of the promotion of spectacle frames from the brand STING Junior in General Optica stores. A collection focused on children and young people in school age. For every frame sold, the Fondazione Ennio de Rigo, which has the goal of guaranteeing right to health and education to every child, intends to donate 2 euros to Eyes of the world for the implementation of activities that fight avoidable blindness in some of the most vulnerable areas in the world.
Uncorrected refractive errors are the leading cause of visual impairment in the world and one of the most frequent reasons for school failure and dropout. The screening programmes in schools and early detection of pathologies carried out by Eyes of the world help to fight these situations and guarantee equitable and quality access for children and young people to the best possible vision.
The Fondazione Ennio de Rigo, based in Langarone, Italy, and General Optica, with sale points throughout Spain and Portugal, join forces so that children can see a future in their lives; and Eyes of the world makes it possible.
General Optica: A practical and solidarity gift for your eyes
General Optica as put on sale solidarity para-optical objects NEVER SEEN!
These are magnetic eyeglass clips that allow you to wear your glasses hanging while you are not wearing them and, at the same time, it guarantees you not to lose them. There are also ultra-flat cases that fold so that they don’t take up space when you wear your glasses.
They are practical objects and, at the same time, in solidarity with Eyes of the world as General Optica allocates the profits from their sale to the fight against preventable blindness promoted by the Foundation.
A good gift for these holidays that you can find, in different models and colors, in any General Optica store in Spain and Portugal.
